Overall Best Practices
For most reports, try to have no more than 5 bullet points for each section, prioritizing these types of conversations:
- Studies/trials/new data
- New product launches
- FDA and regulatory approvals
- Media coverage of ad campaigns
- Larger trend stories that mention clients/competitors. Examples:
- an article gets published in STAT News about innovations in the MCED space and the Galleri test is mentioned in it
- an article in Neurology live discusses the latest advancements/treatments in myasthenia gravis, and a VYVGART trial is mentioned in it
- Partnerships
- GRAIL/Galleri example: News story of a local firefighter organization offers the Galleri test for free to its firefighters through a partnership with GRAIL
- Executive/leadership interviews with media
If you don’t have enough bullet points, you can fill in with other conversations like:
- Patient conversations on Reddit (best to summarize these into 1 bullet point)
- Others promoting products
- Example: companies promoting Galleri test and Galleri “screening events” on Instagram
- Executive/leadership hires
- Press release announcing participation in upcoming conference
- Webinars/podcasts
Top Sites and Publications
Below is a list of top sites/publications to keep track of - if you see mentions from any of these, you should include them in your reports:
Medical Industry
I’m probably missing some but here is a start:
- Becker’s Hospital Review
- BioWorld
- Clinical Advisor
- Clinical Trials Arena
- Fierce Pharma/Biotech
- GenomeWeb
- HCP Live/Neurology Live/Oncology Live/Dermatology Times/etc
- Healio
- Inside Precision Medicine
- MDD (medicaldevice-developments.com)
- MedCentral
- Medical Device Network
- Medical Xpress
- MedPage Today
- MedScape
- Medscape
- MedTech Dive
- OncoDaily
- Patient Care
- Rare Disease Advisor
- STAT News
Business/mainstream
- Ad Age
- Adweek
- Axios
- Bloomberg
- Guardian
- Marketing Daily
- Quartz
- The Independent
- etc